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Download e-book for kindle: A Bigger Prize: How We Can Do Better than the Competition by Margaret Heffernan

By Margaret Heffernan

ISBN-10: 1610392922

ISBN-13: 9781610392921

Get into the easiest colleges. Land your subsequent titanic advertising. gown for fulfillment. Run quicker. Play harder. paintings more durable. retain ranking. And no matter what you do—make yes you win.

Competition runs via each point of our lives this day. From the cubicle to the race song, in company and love, faith and technological know-how, what issues now could be to be the most important, quickest, meanest, hardest, richest.

The upshot of these kind of contests? As Margaret Heffernan exhibits during this eye-opening ebook, festival usually backfires, generating an explosion of dishonest, corruption, inequality, and possibility. The demolition derby of contemporary existence has broken our skill to paintings together.

But it doesn’t must be this manner. CEOs, scientists, engineers, traders, and inventors world wide are pioneering greater how one can create nice items, construct enduring companies, and develop relationships. Their mystery? Generosity. belief. Time. Theater. From the cranberry toilets of Massachusetts to the school rooms of Singapore and Finland, from tiny start-ups to international engineering corporations and loved American organizations—like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific—Heffernan discovers methods of dwelling and dealing that foster creativity, spark innovation, strengthen our social cloth, and consider lots greater than profitable.

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Extra info for A Bigger Prize: How We Can Do Better than the Competition

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Zu einem „Founders Brunch“ eingeladen zu werden, basiert oft lediglich auf einer Email oder der Teilnahme an einem Bloggerforum zu einem spannenden Thema. Man vergleiche allein diese Art des Zusammentreffens und die dabei herrschende Kultur ohne Papier mit für uns typischen Einladungen zu Gründerseminaren oder Informationsveranstaltungen, die besonders häufig zu neuen Fördermöglichkeiten verlocken sollen. Das „Enterprise Europe Network“ lud z. B. gerade in der Zeit, als diese Ausarbeitung entstand, zu einem Treffen zu Förderinhalten und Projektanträgen ein, in dem Fall für das Programm „eContentPlus“.

Der unbeschwerte Glaube an die New Economy führte zu teilweise absurden Entwicklungen in der Börsenwelt, auf die merkwürdigerweise auch keinerlei ernstzunehmende Einwände seitens der Finanzwissenschaftler erfolgten, von den Börsianern ganz zu schweigen. 300 Beschäftigten einen Börsenwert von über 79 Mrd. Euro. 900 Beschäftigten nur mit einem Börsenwert von 57 Mrd. Euro bewertet. Fast einer Krönung gleich kam im Jahr 2000 die Fusion zwischen dem OnlineDienst AOL und dem Unterhaltungskonzern Time Warner zum neuen Mediengiganten „AOL Time Warner“.

Im Internet wird heute selbstkritisch die damalige Lage so reflektiert: „Es bildeten sich Szenen, die teilweise an Skurrilität und Albernheit kaum zu überbieten waren: Startup-Unternehmen wurden von Risikokapitalgebern mit sagenhaft viel 24 vgl. ECCR, Berlin, Springer Verlag 1999, S. 15 ff. sUppLex Überhitzung des Marktes 37 Kapital ausgestattet, obwohl viele der zugrunde liegenden Unternehmenskonzepte keiner fundierten Analyse standgehalten hätten. Neue Mitarbeiter wurden ohne besondere Vorkenntnisse eingestellt, Kundenprojekte haarscharf an der Rentabilität kalkuliert, Dienstleistungen im Internet kostenlos angeboten, ohne reelle Pläne, irgendwann mustergültigen Umsatz mit der Dienstleistung zu generieren.

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A Bigger Prize: How We Can Do Better than the Competition by Margaret Heffernan


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