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Download e-book for kindle: A Study of the Sensory Characteristics of Food produced by by Philip G. Creed

By Philip G. Creed

ISBN-10: 0751404330

ISBN-13: 9780751404333

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1993) defining pleasure as 'All forms of sensory, social, emotional or aesthetic pleasure', asked assessors to estimate the pleasure value of a list of 35 meals and snacks, using a 5 point scale from 'none', 'slight', 'moderate', 'high', to 'very high'. 6 Particular advantages and disadvanta ges of scales The problems in using the hedonic scale have long been discussed; the assumption of linearity or equal intervals, under-utilisation of the end points and use of the neutral point (Land and Shepherd 1988; Cardello 1996).

Motivational. As there is much interconnection between these various factors, the following section discusses and illustrates the influence of some of the 'Human' and 'Situational' factors on food acceptability and hence perceived pleasure (Appendix C). 3 Human and situational factors influencing food acceptabili Associations gained from prior experience can have a strong influence on food preferences, for example, linked to specific emotions on certain occasions, or associations gained without experiencing a food (Lyman 1989).

Odour (Blackwell and Pierson 1996; Blackwell 1997). Information can be manipulated by the food product marketer or the restaurant owner using packaging images, menu design and wording, advertising, the chefs reputation, etc. to raise expectations for food acceptability. Some examples are names given to the food product: labelling altering consumers' expectations of some attributes of low-fat products compared to the regular-fat versions (Tuorila eta!. 1994; Kahkönen and Tuorila 1998): pure suggestion influencing the acceptance of an unfamiliar beverage (Zellner et a!.

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A Study of the Sensory Characteristics of Food produced by the Sous Vide System by Philip G. Creed


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